How big a deal is online charitable giving? Depends on how you look at it.
The recently released Blackbaud Charitable Giving Report tells us that online giving increased 7.9% in 2016 over 2015.
That's not as fast as in previous years, but it's still meaningful. Especially when you consider that overall giving grew about 1% over the same period.
People are shifting some giving from traditional sources to online. That means no fundraiser can afford to ignore or under-use the online medium. Donors are there!
On the other hand, online donations made up about 7.2% of all giving in 2016. Not exactly taking over yet! That tells us you'd have to be nuts to walk away from traditional giving channels. That's where most of the action is. Still, and for quite a while.