I recently heard about some research on professional fundraisers where they were asked what was important to them about their fundraising. The results:
- 75% wanted to feel good about their fundraising
- 25% wanted have more effective fundraising
So that's what's wrong with our profession! A large majority of us would rather feel good about their work than actual be good?
To be fair, I'll guess many (maybe even most) of the "feel good" group don't see feeling good and being good as separate or opposing things.
But they are. The more you "feel good" about your fundraising, the less effective it will be.
I know that's strange. But it's reliably true. Probably every consultant knows that awkward moment when your client says I love it! because you now you've missed the mark and the project is likely to perform poorly.
Effective fundraising will make you feel uncomfortable.
You may even passionately hate it.
That's just one of the weird things about fundraising.
So here's my curmudgeonly advice: Don't expect to like or feel good about your fundraising. And get used to that.
Base your judgement on how well your fundraising conforms to standards of excellence. Not on how it tickles your fancy.
Over time, you'll develop a strange sort of liking for that discomfort that effective fundraising brings.
Would you like some help getting to that place where you love the discomfort? Take my 4-session Moceanic masterclass, Irresistible Communications for Great Nonprofits. Register now. It starts on November 6 -- and you can take the course on your own time, at your own pace.
If you register by November 3, you can get $100 off by using the checkout code FFN100.