From Catholic Fundraiser, Why email is the hottest trend in fundraising, along with some hints for getting emails to work:
- Be Personal. (Send emails from people to people, not "digital publications.")
- Use email regularly. (If you're emailing just once a month, you're not really connecting. Aim for once a week. Or more.)
- Don’t always ask for money. (Connect with your people in many different ways.)
- When asking, be emotional AND logical.
Email is an important way to connect with donors. Make sure you're using it!