The raising money online is hard. And one of the hardest parts, where many otherwise great campaigns fizzle out, is the donation page.
EveryAction blog has a great gallery of donation pages that don't fizzle out: 12 Nonprofit Donation Pages That Don't Suck. It's well worth your time to take a good look at these pages.
Note what almost all have in common:
- They are mobile responsive -- they reformat for small screens, making it just as easy for users no matter what device they're using.
- No distracting navigation. Once someone is on a donation page, don't give them other interesting places to go.
- Simplicity. Only what's really needed is there.
- The donation process is broken into several steps.
As you'll see, there are a lot of ways donation pages can look, but a few ground rules for the ones that really work.