George Crankovic is senior copywriter at TrueSense Marketing. He has written copy for some of the most well-known charities in the country, including some little-known ones, and he enjoys putting his skills to use for good instead of evil. In addition to fundraising, he's written for a variety of B2B and B2C accounts, and he has published articles in national magazines. George spends his spare time reading, hiking, and pursuing the perfect espresso. He likes taking his pet Saab out for frequent runs and lives in Pittsburgh with no houseplants whatsoever.