The most common and destructive error fundraisers make is aiming their messages at themselves -- creating what they believe would motivate them to give.
They should be aiming at their donors. And donors are very different from you in nearly every way.
Here's help for aiming your work in the right direction so you can raise more money for your cause. And here's that graphic we mention in the podcast:
Click on the image below to get a full-page printable version of it.