Your donors don't care about the same things you care about.
There's only one thing you and your donors both care about: The good things you are doing together to make the world better.
The mistaken belief that all the things we in the organization care about are meaningful, important, or motivating to donors -- that's the cause of a lot of unsuccessful fundraising.
Take a look at this diagram from Queer Ideas
Then go read the post: The fundraising paradox.
When you internalize this idea, your fundraising will enter the donor's world. And you'll raise more money.