Here's a whole bucket of wisdom from The Far Edge Of Promise: 21 Advancement Truths. Here are a few of them:
- Donors don't give to institutions, they give through institutions.
- Doing the fundamentals consistently is "the silver bullet."
- What your donors believe about your institution is far more important than what they know about your institution.
- In making your most effective case for support, keep in mind that too many numbers numb, but stories are stored.
- With only rare exceptions, special events represent the most inefficient and ineffective way to raise money.
- Your job is to strengthen the donor's belief in the goodness of your institution's mission.
- If a prospect tells you "no," it is not a personal rejection.
- Engagement isn't sending out the magazine.
- Strategic planning is the foundation of successful campaigns.
- How you treat donors after they make a commitment says far more about how you value them as people than how you treated them before they committed.
- Giving is good.
Let me repeat that last one, because it's probably the most important: Giving is good.
When you embrace that, your fundraising works a lot better!