Do you know about Warby Parker? It's an online eyewear shop that has low prices and great customer service -- one of the new breed of disruptive online businesses that's changing the way a lot of things are bought and sold.
You can tell they have something going by the number of Google hits that are something like: _____ is the Warby Parker of ______!
Can your organization by the Warby Parker of fundraising?
The B2B Marketing Insider as some hints at 5 Marketing Lessons From Warby Parker:
- Be Original and Relevant
- Engage with Customers
- Have a Mission
- Own the Customer Relationship
- Keep it Simple
Here's the funny thing: Warby Parker does it by acting like a nonprofit.
Well, like a nonprofit that gets it far more than most. Virtually every nonprofit I know excels at #3 above. Few are good at the other four.
The organization that grabs those donor-focused attributes and really excels at them -- that will be the Warby Parker of fundraising.