From the Duct Tape Marketing Blog, The 5 Fastest Ways to Get More Referrals for Your Small Business:
- Just ask them to
- Focus on the first-timers
- Do something fantastic for the old-timers
- Always, always ask for feedback
- Learn to be great at saying "thank you"
These things can also work for fundraisers. Getting a donor to recruit another donor for you is the least-expensive, and highest quality way to grow your donor-file.
A lot of fundraisers are lousy at saying thank you. They take forever to do it. They do it with no passion or emotion. They don't do it at all. There can be a lot of payback to doing that one right.