Have you ever walked into a store and immediately backed out because the place was a random mess, blaring music that was hostile to you, and you couldn't figure out where you should go?
A lot of nonprofit landing pages are like that.
And that's a big problem. Because more and more donors give online -- and not any other way. If your landing page isn't welcoming, clear, and easy -- you are losing more money than you can count.
The Bad Language has some help, at 15 ways to improve your home page.
Here are most of them:
- Attractive things are perceived as being easier to use.
- Consistency: do not divorce your homepage from the branding on the rest of your site.
- Less is more.
- Keep your ideas simple.
- Think twice before including an automatically launching video -- there's a high likelihood visitors will click away to stop the video.
- Have the most important information clearly visible at the top: your contact information.
- Make it obvious what you do.
- Tell them how you can help them.
- If you want visitors to scroll, let them know there is something to see.
- Load time is still critical.
- Employ responsive web-design so your site is readable no matter what device your visitor is using.