In a park near my office, there's a "sculpture" hanging from the trees. Here it is:
I don't know the artist's intention, but every time I see just be your selfie, I like to think it means something like this:
Just live your life. See what you see. Remember what you remember. Stop making goofy faces and posing yourself for egocentric portraits. Just hang out with your friends. Live life in primary experience mode. Don't take selfies. Be your selfie.
In case you can't tell, I find selfies a little annoying.
So when I saw this headline at Forbes.com -- Is Your Website A Giant 'Selfie' For Your Brand? -- I jumped to conclusions.
I thought the article would rail against the self-obsessed websites that are so egocentric they're boring, confusing and annoying. I expected an amusing rant against three things that bug me: lame websites, look-at-me branding, and selfies.
I was exactly wrong. The article heartily approves of making your website a giant selfie for your brand. And the article is perfectly reasonable, with the thesis that your website should be personable, human, and likeable. So go read the article. You'll get a good idea or two.
But really, don't make your website a huge selfie. It's not cool at all. It's vapid and uninteresting. Worst of all, it's irrelevant for your donors and every other audience you want to reach. Instead, make your website relevant for others. Talk about other people. Be interesting and useful.
Not a selfie.