Landing pages are tough territory. Too many donors go to them and then just leave without making a donation. That might be your fault!
The Duct Tape Marketing blog has some help for those self-inflected landing page problems, at 3 landing page blunders that can kill your conversions:
- Why should I care about your offer? (Remind them why they clicked their way to the page in the first place.)
- Drowning your conversion goal in distractions. (Don't have links to interesting (or boring) other destinations. They have one thing to do while on your landing page.)
- Failing to keep the scent. (Don't lose track of what you want them to do.)