Everybody wants space on your homepage, right? So you've settled on a compromise that allows you not to disappoint them: A slider -- a banner that rotates several messages.
It's not a good compromise, according to the LeadPages blog at Why Home Page Sliders Are Ineffective.
Here's what you get when you put sliders on your homepage:
- Sliders have low click through rates
- Sliders aren't often mobile friendly
- Timing your slider transitions is tough (they tend to move too quickly or too slowly)
- Sliders hurt your SEO
Not good. Self defeating.
As with all other forms of communication, you're better off focusing on one thing. One "hero image" at a time. If you must rotate messages, it would be better to rotate to serve up a different message for each page view -- so each visitor sees one at a time.