A well-made giving page is probably the more important element of successful online fundraising. Here are 5 Proven Ways to Increase Online Donations from the Constant Contact blog:
- Make it ridiculously easy (as few steps as possible, no fields that aren't completely necessary, no requiring them to log in)
- Make it mobile
- Make it match the rest of your website (in fact, make it match what you're doing in direct mail too -- there's a good chance that's what sent them there!)
- Make it urgent
- Make it recurring
Take a close and critical look at your giving pages. Do They live up to these ideals? If they don't, you are losing donations that you should be getting.