Remember newspapers? When you read them, the low-quality ink on the low-quality paper rubs off onto your hands. Read the Sunday paper, and your hands get black and gritty. It's kind of gross.
Ink rub-off is one of the most common complaints newspapers get from readers. In fact, ink rub-off is probably part of the reason for the decline of newspapers: You don't get grimy hands by reading your news on your phone.
The people who put out newspapers put a lot of energy into doing it right. Ethics, fairness, good writing, high journalistic standards, good design ...
I bet not one in a hundred of those dedicated professionals ever thinks about ink rub-off. As far as they're concerned, it has nothing to do with their job.
But that doesn't keep it from being a real irritant in the experience of newspaper readers.
What is your organization's "ink rub-off"? Is there something that has nothing to do with the things you work hard to do well ... yet it creates a negative experience for your donors?
Could it be a confusing website that makes it hard to give or find the information they want?
Could it be misspellings in donors' names that don't get fixed?
Could it be irrelevant messages that the donor doesn't want?
Could it be that you're renting out donors' names at a high rate, subjecting them to extreme levels of unwanted mail?
If you're a fundraiser, you can legitimately say that things like these have nothing to do with you.
But they have everything to do with the experience of your donors. And it's going to impact their likelihood of giving.
So you need to understand the "ink rub-off" issues. And fix them.