What makes a strong fundraising writer?
Here are some good hallmarks from the Copywrite, Ink blog, at Five Qualities That Set Successful Commercial Writers Apart:
- Invest In First Impressions. (They spend a lot of energy writing headlines.)
- Think Visually. (They know that words alone don't always make the case.)
- Understand People.
- Plan Strategically. (They're obsessed with the audience, the offer, and the context.)
- Love The Craft.
All of these things apply to good fundraising writers. They are worth cultivating.