What are the words that motivate people to action?
Here's a great post at The Daily Egg that will help you discover your motivating words: 62 Power Words That Will Help You Sell. I won't list all 62 here, but check out the categories of power words:
- Pain Points (Danger, Vulnerable, Warning)
- Urgency (Now, Limited, Last Chance)
- Exclusive Deal (Become an insider, Limited)
- Reassurance (Guarantee, Authentic, Proven)
- Clandestine Approaches (Secret, Confidential, Insider)
- Two Words Necessary in Any Approach: You and Because
Pay close attention to this list!