One of the dependably silly things you can observe if you watch the fundraising scene is organizations changing their names, leaving behind sensible understandable names for new jaw-droppingly strange ones.
Seachange Strategies Blog not...
The other day I got an newsletter from a local nonprofit (which I won't name). The lead story on page one starts out like this:
We are pleased to share [Charity]'s new brand with you! After much research, serious analysis and c...
We spend a lot of time perfecting our asking. How much do we spend on our thanking?
Thanking well might matter as much or more than asking. It's a key ingredient for turning a donation from a transaction to a relationship.
Here are som...
Comment by Joanne Fritz on “Charity name-change usually leads to fundraising disaster”
Posted by: Joanne Fritz | 03 January 2012 at 12:39