Future Fundraising Now: Search

Search Results: “name change”

Sort: Best Match | Most Recent

Change your name at your own risk

One of the dependably silly things you can observe if you watch the fundraising scene is organizations changing their names, leaving behind sensible understandable names for new jaw-droppingly strange ones. Seachange Strategies Blog not...

Posted by Jeff Brooks on 10 June 2013 at 06:57 | Permalink | Comments (6) | TrackBack (0)

Comment by Joanne Fritz on “Charity name-change usually leads to fundraising disaster”

I love this example, Jeff! What a disaster indeed! Something similar happened at Elderhostel (a ...

Posted by: Joanne Fritz | 03 January 2012 at 12:39

Comment by Sarah W Mackey on “Charity name-change usually leads to fundraising disaster”

Although I am on your side with this, what about when your name truly does limit you? (Or do you...

Posted by: Sarah W Mackey | 04 January 2012 at 20:06

Half-way branding does more harm than good

The other day I got an newsletter from a local nonprofit (which I won't name). The lead story on page one starts out like this: We are pleased to share [Charity]'s new brand with you! After much research, serious analysis and c...

Posted by Jeff Brooks on 22 January 2010 at 08:22 | Permalink | Comments (3) | TrackBack (0)

Announcing the Next Big Thing in fundraising

Fish

It's socialtastic! It's interactivaceous! It's going to be the Biggest Thing in fundraising since the ten-cent apple. Future Fundraising Now Amalgamated Industries℠ proudly announces the Charity Research Education Target Information N...

Posted by Jeff Brooks on 01 April 2011 at 07:26 | Permalink | Comments (0) | TrackBack (0)

Comment by Leslie Clay on “Detailed reporting respects donors of all sizes”

Nicely done. Being a nonprofit adoption agency, we have privacy issues to consider, so can't do ...

Posted by: Leslie Clay | 17 December 2011 at 18:13

Comment by Mick on “Change your name at your own risk”

Totally agree with this. We see lots of name changing, sometimes it is needed but usually its not...

Posted by: Mick | 10 June 2013 at 12:58

10 ways to make you donor thank yous crackle with power and joy

We spend a lot of time perfecting our asking. How much do we spend on our thanking? Thanking well might matter as much or more than asking. It's a key ingredient for turning a donation from a transaction to a relationship. Here are som...

Posted by Jeff Brooks on 21 June 2022 at 07:10 | Permalink | Comments (0)

What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

Subscribe to this blog's feed

About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

Blog policies

Search

Follow me on Mastodon

I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.

Irresistible fundraising!

Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

Categories

Writing for fundraisers

Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...

Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
How to tell stories that motivate donors to give.
How to meet donors' emotional needs.
Whether you should use guilt as a motivator.

Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising -- or both -- this is a book you should order today.

Branding can boost fundraising

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

Popular series