One of the dependably silly things you can observe if you watch the fundraising scene is organizations changing their names, leaving behind sensible understandable names for new jaw-droppingly strange ones.
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Comment by Sarah W Mackey on “Charity name-change usually leads to fundraising disaster”
Although I am on your side with this, what about when your name truly does limit you? (Or do you...
Announcing the Next Big Thing in fundraising
Comment by Leslie Clay on “Detailed reporting respects donors of all sizes”
Nicely done. Being a nonprofit adoption agency, we have privacy issues to consider, so can't do ...
Comment by Mick on “Change your name at your own risk”
Totally agree with this.
We see lots of name changing, sometimes it is needed but usually its not...
What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.
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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
Blog policies
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.Blog policies
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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!
A proud member of The Case Writers, a collective of the smartest, most donor-loving creative professionals in the business.
Writing for fundraisers
Admit it: Fundraising writing is weird.
So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.
Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...
Admit it: Fundraising writing is weird.So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.
Until now. How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing by Jeff Brooks, is specifically and tightly aimed at helping you write better fundraising. Including things like ...
- Specifically how to ask.
- How to use rhyme to make your message more memorable and persuasive.
- How to tell stories that motivate donors to give.
- How to meet donors' emotional needs.
- Whether you should use guilt as a motivator.
Recent Comments
- Janice Sturmey on Things that really don't matter in fundraising: Part 8: your history
- Michelle Tribe on Things that really don't matter in fundraising: Part 10: your board
- Claire Axelrad on 4 ways to make your next campaign work better
- Jeff Brooks on How to serve donors in a pandemic
- Jeff Brooks on 8 assumptions you should make about donors
- Jeff Brooks on 7 pieces of really bad advice for your year-end appeal -- and why you should ignore them
- Ted on How to fail at fundraising innovation -- and how to succeed
- Paul Landers on How to serve donors in a pandemic
- Sharon Emerson on 7 pieces of really bad advice for your year-end appeal -- and why you should ignore them
- Marjorie Fine on 8 assumptions you should make about donors
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Irresistible fundraising!
Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.
Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today from Amazon.
Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today from Amazon.
Branding can boost fundraising
Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think!
If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think!
If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
Popular series
Comment by Joanne Fritz on “Charity name-change usually leads to fundraising disaster”
Posted by: Joanne Fritz | 03 January 2012 at 12:39