Homer Simpson for Nonprofits: read it

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23 March 2010

Homer Simpson for Nonprofits: read it

Run, don't walk, to get the new free e-book from Network for Good, Homer Simpson for Nonprofits (PDF; registration required).

You'll get detailed knowledge from behavioral economics, applied to fundraising. Things like:

The left brain need not apply.
Stick to social norms, not market norms.
Small, not big.
Hope, not hopeless.
Peer pressure still works.
We listen to authority.
The more you ask for, the more you get.

This is stuff that will make you a better fundraiser.

Posted by Jeff Brooks on 23 March 2010 at 08:44 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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