What is opera about, really? If you ask an expert or a professional, it's about the music or maybe the technical aspects.
But here's how regular folks might talk about it:
Our watch it here on YouTube.
Mozart's Don Giovanni is a musical masterpiece. It's also a lurid story. Guess which of those things is more interesting to more people.
Are you focused in on the "expert" stuff about your cause -- and forgetting what most people are really into?