Noting that only 7% of Americans use Twitter at least once a month (and linking to a very useful article about Twitter use, Guess Who Doesn't Tweet: Almost Everyone), The Agitator asks, Who Tweets?
And, in inimitable Agitator fashion, they recommend:
If someone in your nonprofit is trumpeting the urgency of getting on board the Twitter phenom, fire them. Hire instead a really good copywriter.
I have to recommend a far more measured and moderate approach, the Future Fundraising Now strategy for your Twitter fanatic:
- Ask them how many donors or realistic prospects are using Twitter.
- Ask what value you intend to offer donors in 140-character bursts.
- Ask how you'll measure the quality of tweets.
- Ask the cost of having someone tweeting.
- Ask the expected ROI of tweeting.
- And, when you don't get answers to those questions, then fire them.
Replacing the Twitter guy with a really good copywriter is an excellent suggestion. One who understands email marketing would be an especially good hire.
