Tips for a terrible nonprofit website

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22 July 2010

Tips for a terrible nonprofit website

In case you want your website to be really, really bad, here are some tips from the Talance blog, at 15 Ways to Create a Horrible Non-profit Website. Here are a few of the 15:

Let everyone on your staff and board give feedback on your design, and apply everyone's preferences.
Put someone in charge who doesn't care about the website.
Make your mission statement about six paragraphs long and put it front and center of the homepage.
Hide the donation forms. It also helps to make it really hard to use.
Don't apply any kind of strategy to the site. Just throw it up and assume you'll get support.
Put up a bunch of unrelated pages with an unclear and incoherent message.
Design for your board members (or yourself) rather than your audience.
Make your decision on a web developer based on cost alone, assuming you don't always get what you pay for.

Go read them all.

Posted by Jeff Brooks on 22 July 2010 at 08:53 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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