Is your organization's official self-description at all like this one?
[ORGANIZATION] tackles underlying causes of poverty so that people can become self-sufficient. Recognizing that women and children suffer disproportionately from poverty, [ORGANIZATION] places special emphasis on working with women to create permanent social change. Women are at the heart of [ORGANIZATION]'s community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. [ORGANIZATION] also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives.
Sadly, this is real, taken from the "About" page of a large US nonprofit. Even more sadly, it's not unusual.
Many, maybe most, nonprofits describe themselves in dull, bloodless, jargon-laden deadweight statements that will never move anyone to action.
Fortunately, this statement is only found on the "About" page of the website. It's not going to do a whole lot of damage there.
But really, why put up with marketing that bad anywhere?
Why not be lively, interesting, personable, and outward facing everywhere? Even on your half-buried web pages.
For how long do you think donors are going to be attracted to organizations that pour out tedious baloney?
Because, like it or not, what you say in places like your About page is what really defines your personality. If you're dull and inhuman there, you're probably dull and inhuman. And that's going to catch up with you.
Think it through. Then go on a "search and destroy" mission for terrible copy. Because you can do better.
