Here's a fun video from the Proper Discord blog about symphony orchestra websites that pig-headedly refuse to serve up what people are there looking for: What would your website say?
(Or watch to it here on YouTube.)
It's frighteningly realistic. Check out this little exchange:
Concert-Goer: How do I buy tickets?
Website: We have a shop.
Concert-Goer: What does the shop sell?
Website: Mugs and t-shirts and CDs.
Concert-Goer: Not tickets?
Website: No.
Unfortunately, orchestra websites aren't the only ones that act like this.
Visit your website thinking like a donor. Are you offering the things they want, or is your website designed to serve up the things you want them to see?