Before you start a blog, ask yourself some questions

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12 October 2010

Before you start a blog, ask yourself some questions

If you're thinking of starting a blog for your nonprofit, here's a bit of caution from the What's Next Blog: Top 10 Reasons Your Company Shouldn't Blog, Redux.

Your blog will be about what you want to tell people rather than what people want to know.
Your blog will have a corporate voice.
Your content won't be original.
You don't have time to blog.
You don't have time to read a few hours a day.
The purpose of the blog is to drive sales.
Your blog is not a substitute for advertising.
You expect the blog to produce results and build a loyal following quickly.
You think the blog will be a cheap marketing tool.
You think that if you write it, people will read it.

If your blog is not described above, there's a good chance it's going to be a good tool for you.

Posted by Jeff Brooks on 12 October 2010 at 05:48 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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