Want gifts? Don't do these things

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18 October 2010

Want gifts? Don't do these things

Here's some advice from Church Giving Matters for churches encouraging their people to give. It applies well to other fundraising: 3 do's and don'ts when preaching on giving.

I especially want to point out the don'ts:

Don't apologize for talking about money.
Don't believe that people will just give.
Don't forget to connect money to impact and life change.

These common errors hurt fundraising in church and anywhere else they happen.

Posted by Jeff Brooks on 18 October 2010 at 07:21 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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