Podcast: How to destroy your year-end letter

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05 November 2010

Podcast: How to destroy your year-end letter

Two years ago, they had a great year-end letter that raised a lot of money for the cause. Last year, the committee was full of ideas for improving the letter. The result: a 50% drop in giving. Using two real year-end fundraising letters from a real organization, we reconstruct the scene of the crime. Don't let this happen to your fundraising!

Warning: Satrical content. Do not take the advice you hear on this podcast!

To listen, click here to download the audio file or visit the Fundraising Is Beautiful page here, where you'll find several listening and subscription options.

Or subscribe with iTunes:

Posted by Jeff Brooks on 05 November 2010 at 09:30 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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