by guest blogger Steven Screen
Yesterday these two letters arrived in my mailbox on the same day.
One from World Vision:
The other from American Near East Refugee Aid (ANERA):
Which one do you think donors are most likely to give to? The one with the photo of smiling kids drinking from juice-boxes?
Or the one with a hungry baby?
What gets me is the ANERA package is an acquisition package. I've never heard of them before. And they send me a photo of smiling kids with juice boxes? And ask me not to "write them off"?
If you want people to join you in solving a problem, you need to make it clear there is a problem.