How to give donors what they want

From Wayne Elsey's Blog, 7 things your donors want from you:

1. Donors want you to do something that creates measurable impact.
2. Donors want to hear from you and communication with you in ways that are native to their preferences, not yours.
3. Donors want to be connected to the difference they are making.
4. Donors want to feel appreciated and know that they matter to you.
5. Donors want access to the key leaders, whether that be one-on-one, special speaking events or Q&A sessions, or through electronic platforms such as blogs, Twitter, Facebook, or podcasts. (But see #2)
6. Donors want it to be easy for them to give when and how they want to give.
7. Donors want to be reassured regularly that they made the right decision when they decided to invest in you.

What do all these things have in common? Donors seek relationships. You aren't just pushing buttons and getting revenue. You're interacting with people's hearts and minds. Donations aren't mere accounting transactions; they're human connection-points. Treat them as such, and you'll do well.