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From the always amusing Indexed:
Talk to your donors like they matter. Let them actually fund cool stuff. Don't try to educate them into "better" people. Don't try to replace them with younger, hipper donors. Just approach them where they are and respect them for their enormous importance to you and to all the good causes they make possible.
They'll respect you back, and give to you more and more often.
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Jeff Brooks has been serving the nonprofit community for nearly 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.
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