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From the always amusing Indexed:
Talk to your donors like they matter. Let them actually fund cool stuff. Don't try to educate them into "better" people. Don't try to replace them with younger, hipper donors. Just approach them where they are and respect them for their enormous importance to you and to all the good causes they make possible.
They'll respect you back, and give to you more and more often.
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Admit it: Fundraising writing is weird.Blogroll
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