Act like a church for better fundraising

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16 May 2011

Act like a church for better fundraising

The original fundraiser is the house of worship. Nonprofit organizations that are not houses of worship are a fairly new thing. Smart nonprofits would pay some attention to fundraising techniques developed over thousands of years by houses of worship.

That's why I read at the Get off the Couch blog post, 4 things nonprofits can learn from churches. Here are the four things:

Churches understand the value of the human connection.
Churches regularly gather their membership for common experiences.
Churches foster a deep, emotional connection.
Churches understand the influence of a multi-generational family.

How many of those things can you make happen with your donors? The more you can do, the better your fundraising results will be.

Posted by Jeff Brooks on 16 May 2011 at 07:16 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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