There's a fun post at the MarketingProfs Daily Fix Blog: What's the Worst Marketing Advice You Ever Received?
Some of the bad marketing advice:
- "If you build it, they will come."
- "If we make a brochure, we'll increase sales."
- "Just have the intern do it."
- "A/B testing can wait."
Bad advice is a plentiful commodity. Here's some common bad advice heard in fundraising circles:
- "When donors give, let them "rest" from hearing from you for awhile."
- "Nobody reads any more. Let's cut way back on our direct mail."
- "Let's hire someone who's spent their career in commercial marketing to revamp our brand."
- "Let's replace our elderly donors with hip and affluent young donors."
What's the worst fundraising advice you've heard lately? Share it in the comments below!
