Super easy improvement for your online fundraising

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06 May 2011

Super easy improvement for your online fundraising

Here's a quick and shockingly easy way to improve your online fundraising, from John Haydon's blog: Five ways to simplify landing pages on your nonprofit's website.

It all boils down to removing barriers from your landing pages:

Get rid of links to your social media sites.
Get rid of any polls, ads or news announcements.
Get rid of any links going to external websites.
Reduce the amount of links going to other pages within your website.
Eliminate sidebars that contain widgets, calendars, blog posts, or any other unrelated content.

Or, to slightly revise the list:

Have your landing page do only one thing: collect the gift.

If your landing page is on a template that has all the usual site navigation, change it. And no matter how cool your widgets and special features are, strip them away from landing pages.

Someone who's on a landing page is generally there expecting to take action. Creating distractions and side roads leads to elevated abandon rates.

Posted by Jeff Brooks on 06 May 2011 at 07:44 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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