Here's a quick and shockingly easy way to improve your online fundraising, from John Haydon's blog: Five ways to simplify landing pages on your nonprofit's website.
It all boils down to removing barriers from your landing pages:
- Get rid of links to your social media sites.
- Get rid of any polls, ads or news announcements.
- Get rid of any links going to external websites.
- Reduce the amount of links going to other pages within your website.
- Eliminate sidebars that contain widgets, calendars, blog posts, or any other unrelated content.
Or, to slightly revise the list:
- Have your landing page do only one thing: collect the gift.
If your landing page is on a template that has all the usual site navigation, change it. And no matter how cool your widgets and special features are, strip them away from landing pages.
Someone who's on a landing page is generally there expecting to take action. Creating distractions and side roads leads to elevated abandon rates.