Don't commit these fundraising sins

Here's a helpful post from the Beautiful World blog: The seven deadly sins of fundraising appeals -- and how to avoid them. Here are the seven sins:

1. Beating around the bush (Make sure you clearly ask!)
2. Confusing the issue (Only try to accomplish one thing at a time.)
3. Asking for the wrong amount (Know specifically who you're asking and ask them amounts they're likely to give.)
4. Style over substance (Being plain, clear, and literal always out-fundraises being clever, fancy, and conceptual.)
5. Making false economies (Cheap is good; too cheap can hurt.)
6. Poor attention to detail (Especially anything related to postal regulations.)
7. Failing to test and learn (Testing is the only way to really know what works.)

Check it out.