Learn fundraising from your kids

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27 June 2011

Learn fundraising from your kids

Great post from Direct Creative Blog: 3 tricks kids can teach you about getting people to say "yes" to almost anything.

Yep, kids have it figured out:

If you want something from someone, ask for it.
If you want someone to do something, give a reason why they should act.
If you want something now, create a real and unavoidable time limit.

Posted by Jeff Brooks on 27 June 2011 at 07:46 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

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Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
How to tell stories that motivate donors to give.
How to meet donors' emotional needs.
Whether you should use guilt as a motivator.

Whether you're working on your very first fundraising writing assignment or you're a seasoned veteran ... whether you want it for yourself or need to show someone else how the pros write fundraising -- or both -- this is a book you should

Branding can boost fundraising

Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

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27 June 2011