Here are some good warnings about social media from Frogloop: Five Social Media Myths You Need to Know. The myths:
- A Facebook page can replace your website.
- Social Media is a great fundraising tool.
- Build an app.
- Social Media is a free way to build your brand and list.
- Social Media should be its own department.
I'd like to add one additional myth about Social Media: Social Media is the next big thing in fundraising.
Social Media is still a very small thing in fundraising. The jury is still out on whether it will ever be a big, or even medium-sized thing.
In the mean time, the best candidate for next big thing in fundraising is email. It's still a fairly small thing, but it's been growing steadily for a few years and shows no sign of losing ground.
Unlike with social media, you are not wasting your time if you're spending it learning and perfecting email fundraising.
