Are you tormenting your donors? If you are, you may not know it, because they aren't complaining.
That's the insight from Katya's Nonprofit Marketing Blog at What your donors aren't telling you:
... there are two industries in which people are often unhappy with service but don't complain: health care and nonprofits. Just because you're not hearing disappointment doesn't mean your donors are pleased with you.
They don't complain because the ways we annoy them aren't all that painful. Just annoying. But an annoyed donor is not in a charitable mindset.
Here are some ways to have good, non-annoying service for your donors:
- Process and receipt gifts quickly.
- Show that you're thankful for their giving.
- Report back to them about the impact of their giving.
- Make it easy for them to communicate with you.
- Give them control in the relationship.
- Never mess up their data -- probably the most fatal type of common service shortcoming committed by nonprofits.
