How to make sure the economy really crushes you

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22 August 2011

How to make sure the economy really crushes you

I'm pretty sure at least half of the damage that's been done to nonprofits during the past couple of years of down economy has been self-inflicted.

Acting in fear, many fundraisers have pulled back so far they may not recover, even after the economy gets back on track.

Here are some of the self-destructive courses nonprofits have taken recently, according to the Michael Rosen Says blog, at 3 Ways for Nonprofits to Crash & Burn in Current Economy:

Stop Asking.
Do Not Have a Compelling Case for Support.
Ignore Current Supporters.

These, of course, are also great ways to make your program crash and burn in any economy.

There is no way to cut your way to growth. There's no way to get more results by being silent.

Posted by Jeff Brooks on 22 August 2011 at 06:53 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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