For every skill you can imagine, no matter how esoteric and useless, there's someone who's so amazingly good at it, they take your breath away.
There's not a whole lot you can do with that little truth, other than watch some silly but fairly entertaining YouTube videos that demonstrate it, such as this or this.
Or maybe you could produce a stupid nonprofit ad. Like this one for frequent stupid nonprofit ad victim World Wildlife Fund UK, for their Save the Cerrado campaign:
(Or see it here on YouTube.)
Using the "Symbolism Not Reality" practice so favored by ad agencies, this ad attempts to make the case that we need to protect the Cerrado, a unique and endangered ecosystem in Brazil. But rather than enchant with the beauty of the Cerrado, or dramatically demonstrate its destruction, they've put on a really amazing hand shadow show.
I admit it does elicit a wow.
But you're saying wow about the wrong thing. The hand shadows are pretty cool, but I bet the Cerrado and its inhabitants are much, much more beautiful and emotionally impactful.
The only connection between the amazing hand shadows and the actual Cerrado is a weak pun: "It's in your hands."
It seems some marketing genius decided that pun makes shadows of hands more relevant than pictures of the incredible landscape they hope we'll care enough about to take action for ...
Well, I'm presuming a bit. The marketing genius probably didn't think about it that way. He more likely thought Get people to look with no thought of getting people to act, or which people it might make sense to seek out for action.
So another cause goes underserved, because a Stupid Nonprofit Ad that calls attention to itself instead of the cause.
Thanks to Creative Advertisements for NGO for the tip.
More Stupid Nonprofit Ads.
