Sexy fundraising

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18 November 2011

Sexy fundraising

Unless you're raising funds for babies or puppies, you're sunk. Right?

I have weird news for you: For every organization wishing it could talk about hungry babies, there's another one that's grown so sick of talking about hungry babies that they're searching high and low for some other way to raise funds. They're tired of it. They think it's cheap, old-school, and not a full picture of their work.

If you're fortunate enough to be able to talk about emotionally powerful topics like babies or puppies, count your blessings.

If you're not, it's up to you to make your cause sexy. The offer you don't have is the one you desire.

Posted by Jeff Brooks on 18 November 2011 at 05:36 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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About the blogger
Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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Writing for fundraisers

Admit it: Fundraising writing is weird.

So many people get thrown into the work of writing fundraising without ever being told about the weird they need to live with -- and master -- if they're going to succeed.

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Specifically how to ask.
How to use rhyme to make your message more memorable and persuasive.
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How to meet donors' emotional needs.
Whether you should use guilt as a motivator.

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Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think! If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.

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18 November 2011