Some magic words for fundraising

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28 November 2011

Some magic words for fundraising

From Otis Regrets, Using "magnet words" to make your copy work harder:

You. (Or, better yet, the reader's name used sparingly)
New
Free
Save
Guarantee/guaranteed
Easy/simple/foolproof
Proven
Safe
Best/better

These are words with special power to get readers' attention and encourage them to respond. Not all are well-suited for fundraising, but it's worth your trouble to figure out ways to use these words.

Posted by Jeff Brooks on 28 November 2011 at 05:01 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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