Why fundraising doesn't work

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15 December 2011

Why fundraising doesn't work

Great reminder from Katya's Nonprofit Marketing Blog: 3 very simple things that are easy to forget:

We're not our audience
Our audience doesn't think like us
Our audience doesn't take action without guidance

Failing to remember numbers one and two are the most common cause of failed fundraising. If you can remember that you are not the audience and the audience doesn't think like you -- and if you can act on that knowledge -- you will do well in your fundraising.

Posted by Jeff Brooks on 15 December 2011 at 09:35 in Fundraising | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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15 December 2011