How to write headlines

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04 January 2012

How to write headlines

Headlines are difficult. There are a lot of formulas that can help you write good ones, or at least avoid writing bad ones.

Here's a new formula for writing headlines, from the KISSmetrics blog: Can You Write a Better Headline Than This? Not Using Old Headline Formulas You Can't. Here's the formula:

Specificity
Helpfulness
Immediacy
Newsworthiness
Entertainment value

(Read the whole post; it has a lot of helpful detail on each of these elements.)

Posted by Jeff Brooks on 04 January 2012 at 08:27 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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04 January 2012