If they don't care about you now, why will they care about you on Pinterest

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30 March 2012

If they don't care about you now, why will they care about you on Pinterest

Ouch!

Social media sites are not refuges for failing fundraising programs. If you're failing in the mail or email, you won't make it up in Facebook. And if you're not getting any action now in Facebook, don't think Pinterest will solve your problems.

If you aren't successfully raising funds through email, postal mail, telephone, or any other medium, the problem is not likely the media. It's what you're doing with them. You are failing to connect your cause with people, and there never was and never will be a communications medium that solves that problem for you.

Posted by Jeff Brooks on 30 March 2012 at 08:26 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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