Thank-you pages that reward online donors

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05 March 2012

Thank-you pages that reward online donors

Giving online could be such a wonderful experience, far more rich and personal than writing a check and putting it in the mail.

But it's not going to be nice at all unless we make it so.

Here's a very useful post at the Humanising Technology blog that takes a hard look at the thanking part of online giving: Why thanking donors online is powerful.

Here are some tips for a good thank-you page -- that is, the page a donor sees immediately after she has completed an online giving transaction:

Say "thank you"
Make it personal
Show them the difference their donation will make
Provide concrete ways to spread the word
Provide clear next steps for engaging further
Provide contact details

This post is very long and detailed, and if you have anything to do with online giving, you really need to read it.

Thanks to About Nonprofit Charitable Orgs for the tip.

Posted by Jeff Brooks on 05 March 2012 at 05:46 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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