Easy ways to improve your direct mail fundraising

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20 June 2012

Easy ways to improve your direct mail fundraising

If you're looking for quick, easy, and cheap improvements to your direct mail packages, check out this post at the Direct Creative Blog: 12 fast direct mail tests for cheapskates.

Change your outer envelope.
Test a new letter.
Remove your brochure.
Include a stand-alone reply form.
Insert a lift note.
Strengthen your offer.
Offer something free.
Add a time limit.
Highlight your guarantee.
Build a package around your self-mailer.
Mail your print ad.
Try the two-step.

Think of them as cheap tests. Or just as good ideas.

Posted by Jeff Brooks on 20 June 2012 at 04:38 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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