Email design mistakes that hurt response

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18 June 2012

Email design mistakes that hurt response

Here's some helpful info for emailers from the Constant Contact Email Marketing blog: 7 Design Mistakes That Make Readers Trash Your Emails. Some of the mistakes:

Hard-to-read fonts
Color catastrophes
Muddled information
Awful images
Too frequent makeovers

Posted by Jeff Brooks on 18 June 2012 at 06:05 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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