Sometimes the way the world is just frustrates you. You want to grab every single person in the world by the lapels and say something adolescent like Wake up!
A lot of fundraisers are like that. Unfortunately, some of them do their fundraising like that too, as noted at the Inspiring Generosity blog: The Failure of Fingerwagging, especially in reference to environmental fundraising...
If we want to change, we have to provide encouragement. We have to provide ways for people to feel good about participating in our efforts. And we have to provide a solution to the problem.
This is not only true if you're fundraising for the environment. It's all fundraising.
Motivating people to give is by definition giving them hope for a solution.
That's why:
- Telling donors global environmental destruction is spiraling out of control is bad fundraising.
- Reminding donors how many people are taken away by cancer (or any other disease) is bad fundraising.
- Telling donors that tens of thousands of children died from hunger today is bad fundraising.
- And most of all -- scolding those same donors for not doing enough to stop the horror. Bad fundraising.
Good fundraising presents the problems in small, solvable chunks and gives them a solution that's in their grasp.
Your donors weren't born yesterday. They know they aren't going to stop climate change by themselves. But they know that can take a small, meaningful action. It's your job to show them that action.
Not to wag your finger about how hopeless everything is.
