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From Marketoonist, 5 types of social media strategies:
Look familiar?
This lesson applies not only to social media, but all forms of marketing.
You are going nowhere if the core of your message is We are awesome.
You'll raise serious funds if the core of your message is You are awesome.
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Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.Blogroll
A Direct Solution
Admit it: Fundraising writing is weird.
Discover how to make branding improve your fundraising in The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. It's easier -- and less expensive -- than you may think!
If your organization is even vaguely considering "branding work," you need to read The Money-Raising Nonprofit Brand by Jeff Brooks. Read more here.
