Here's my Fundraising Ninja column in this month's FundRaising Success magazine, Stop Trying to Teach Goldfish to Juggle.
Teaser: "When you ask donors to give, you aren't barging into their world with an unwelcome proposition, like those guys who run up to your car at intersections, start washing your windows and expect payment. When you ask, you become part of the donor's world -- a place where love, empathy and self-empowerment combine with generosity to make the world and the donor better.
I can't think of any other relationship in the wider marketing world where the 'buyer' and the 'seller' are so perfectly aligned or where so much good accrues to both sides. "
