Does someone in your organization have an inflexible belief that telemarketing is the root of all evil? You aren't alone, and it's probably costing you a lot of revenue.
A take on the good side of telemarketing at the Hilborn blog: Ignore the naysayers; telephone canvassing works.
Yes, it turns out that you can survive telemarketing. It won't trigger a mass exodus of donors, a riot, a lawsuit, or some other public humiliation. And it might -- if you use it well -- engage a lot of donors and encourage them to give:
Using the phone ... allows one-to-one communication that informs, engages, and educates your donors. It reinforces the idea of giving more, more often, and becoming more involved in the causes they believe in. Giving just once is nice, but a genuinely committed donor will support you time after time.
It's a mistake for anyone think that because they hate telemarketing, everyone else does too. An expensive mistake.
