Bring your donors to life with a great newsletter

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25 February 2013

Bring your donors to life with a great newsletter

If you produce a newsletter and it's not bringing in revenue, you need to see this video at Movie Mondays for Fundraising Professionals.

It features my podcast partner Steven Screen, recounting what he did to a nonprofit donor newsletter to increase its revenue from $500 to $35,000:

3 simple changes to a newsletter that caused donations to skyrocket

Here's how you do it:

Write for one person -- don't address a large audience.
Make it about the wonderful things that have happened because of the donor.
Design for skimming.

Believe me, it works.

Posted by Jeff Brooks on 25 February 2013 at 08:35 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Irresistible fundraising!

Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

Proven, tested, real-life techniques that give donors what they want so they can make the donations you need. If you care about fundraising, about your donors, and about supporting your cause, you need The Fundraiser's Guide to Irresistible Communications by Jeff Brooks. Order it today.

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