How to get donors to tell other donors about you

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22 February 2013

How to get donors to tell other donors about you

From the Duct Tape Marketing Blog, The 5 Fastest Ways to Get More Referrals for Your Small Business:

Just ask them to
Focus on the first-timers
Do something fantastic for the old-timers
Always, always ask for feedback
Learn to be great at saying "thank you"

These things can also work for fundraisers. Getting a donor to recruit another donor for you is the least-expensive, and highest quality way to grow your donor-file.

A lot of fundraisers are lousy at saying thank you. They take forever to do it. They do it with no passion or emotion. They don't do it at all. There can be a lot of payback to doing that one right.

Posted by Jeff Brooks on 22 February 2013 at 08:07 | Permalink

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What this blog is about
The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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