Some interesting research at the Unbounce blog: 5 Research Studies that Will Drastically Affect How You Write Copy.
All five studies are interesting, but one stands out: the "But You Are Free" technique.
It works like this: When you remind donors that They don't have to give, or they have choices about the amount, timing, or other factors about the gift, they are more likely to respond:
By reaffirming the subject's freedom, researchers found that the subjects felt less threatened about making a choice.
It's a simple statement you can add to your message any time. Phrases like:
- Please don't feel obligated...
- Whether you give is entirely your choice...
- Any amount you want to give will help...
- You are free to say no -- I will understand...
These things could improve response. Give it a shot!