Fundraising like it really matters

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30 May 2013

Fundraising like it really matters

Fundraising has a lot more to do with love than with commerce. That's why this comparison at Clairification is apt: 6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism:

Help people find their soul mates.
Strive to build relationships that will be long lasting and mutually satisfying.
Respect the preferences of their customers and use these affinities as a guide to create proposals.
Don't use "push techniques" or try to convince folks to meet people they don't want to meet.
Offer and celebrate choices.
Offer friendly and prompt service.

Raise funds like you're a matchmaker. You'll get a lot of things right.

Posted by Jeff Brooks on 30 May 2013 at 04:39 | Permalink

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The future of fundraising is not about social media, online video, or SEM. It's not about any technology, medium, or technique. It's about donors. If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. And the future? It's already here. More.

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Jeff Brooks has been serving the nonprofit community for more than 30 years and blogging about it since 2005. He considers fundraising the most noble of pursuits and hopes you'll join him in that opinion. You can reach him at jeff [at] jeff-brooks [dot] com. More.

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I'm a Fundraisingologist at Moceanic, the company that can help you transform the way you do fundraising through one-on-one coaching or membership in The Fundraisingology Lab. Find out what we can do for you and with you!

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Raise funds with your eyes open. Skip the guesswork. Show your boss what really works. This book takes you on a fact-filled and memorable journey through writing, design, strategy, and the mental game of effective fundraising.

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30 May 2013